UFC President Dana White didn’t bite his tongue when it came to his disapproval of Chuck Liddell vs. Tito Ortiz 3. But after Liddell’s first-round knockout loss to Ortiz in a show promoted by Oscar De La Hoya, White is fuming.

For over 10 minutes, White vented about the fight and De La Hoya, calling the retired boxing champion and promoter a “cokehead junkie” who “snorts about 12 pounds of coke in the morning and shows up where they want him to show up.”

A request for comment to De La Hoya’s reps was not immediately returned.

In an interview released on “UFC Unfiltered,” White watched the $39.95 pay-per-view at his Maine home Sunday. His concern for Liddell was cut with rage toward De La Hoya for promoting the fight and the California State Athletic Commission for sanctioning it.

“I heard last week, the cokehead, Oscar De La Weirdo, is talking (expletive) that I don’t have any place to tell guys when to retire,” White said. “First of all, it’s called friendship, you (expletive) cokehead.

“I’ve been friends with Chuck Liddell for 20 years, and the reality is that Chuck Liddell retired when he should have retired, eight, nine years ago, however long it was, and Chuck Liddell’s almost 50 years old and has no business fighting any more. And the fact that the state of California even let that fight happen is disgusting – disgusting.”

White didn’t fault Liddell for wanting to fight and was shocked the UFC Hall of Famer “allowed himself to be talked into this stupid (expletive).”

“When I asked Chuck to retire, he didn’t want to either,” White said. “He should have retired when he did and stayed retired. But like the cokehead said, Chuck’s a grown man and can do whatever he wants to do. But that’s when the state of California has to step in and save him from himself.”

De La Hoya framed Liddell’s comeback after eight years as the right of an athlete who should determine his own fate. He said only Liddell should decide when to retire.

The ex-boxing champ’s jabs at UFC pay – De La Hoya said dollars earned by octagon fighter made him “sick” – sent White into a fit.

“The problem is Chuck Liddell is a fighter,” White said. “Chuck Liddell loves to fight. That’s his passion. That’s what he loves in life. But there comes a day and age – fighting is a young man’s game.

“And Oscar (expletive) De La Hoya says, ‘Oh, come over to Golden Boy where we respect the fighters,’ and it makes me sick what these fighters were paid and all this (expletive). Out of 14 fights on the card, five bouts were amateur fights, which means he didn’t pay them jack (expletive). And 12 of the professional fighters on the card made less than ($3,000 and $3,000). What the (expletive) are you talking about, you cokehead junkie? And some of the guys on the card made $1,000 and $1,000. And he respects the fighters so much, he couldn’t remember their names at the press conference.

“I hope somebody talks De La Hoya into fighting again. I hope the state of California makes the fight, and I hope he gets knocked out just like Chuck Liddell in the first round. (Expletive) cokehead nutball.”

Predictably, the UFC executive had an unflattering opinion about Ortiz’s role in the fight. The UFC Hall of Famer and ex-champ claimed the event has already generated over 200,000 pay-per-view buys, and he wants to promote future MMA events with Golden Boy.

“Tito says, ‘Hey, you guys want to get paid, come on over to Golden Boy MMA,'” White said. “Are you kidding me? Hey, my brother, wait a couple months until this whole thing pans out. Everybody’s going to be suing everybody in a couple of months. There was no money made over there.”

As MMAjunkie previously reported, 7,839 fans attended the fight card this past Saturday at The Forum in Inglewood, Calif., though box office figures were not released. The card’s PPV price was discounted $10 one week prior to the event, and an advertised Black Friday special of $19.95 was canceled due to “contractual restrictions.”

White’s strategy, if there was one, in dealing with his disapproval of the event was to hope Liddell withdrew from the fight. When that didn’t happen, he said, he hoped no major athletic commission would sanction the bout. When the CSAC did just that, he sunk back and watched what played out with dread.

“I was hoping they were going to be in Kentucky somewhere trying to make this fight,” White said. “I didn’t know Kentucky, California was going to happen. I didn’t see that coming.

“California didn’t even blink at that fight. How many first-round knockouts, standing knockouts, has Tito had in his career? None. Chuck Liddell should have never been in that fight. All the fans were talking about it. Just watching footage. Did anybody from the athletic commission show up to watch him spar? It’s terrible.”

In an email, CSAC Executive Director Andy Foster said of White’s comments, “I have no plans to respond to that.” On Monday, the regulator defended the commission’s decision to license the fighters in an interview with MMAFighting.com.

White said he plans to call Liddell this week after giving him some space.

“For a guy like Chuck, obviously (he) took some damage in the fight, but what kind of damage did he take training for that fight? It makes me absolutely sick,” he said.

For more on “Golden Boy MMA: Liddell vs. Ortiz,” check out the MMA Events section of the site.