
For all the big talk about how many pay-per-view units UFC 229 was predicted to sell, it apparently didn’t hit Dana White’s big number.
Not that there’s anything wrong with that, given what White today said the show did.
White, the UFC’s longtime president, said in the buildup to this past Saturday’s UFC 229 in Las Vegas, featuring Khabib Nurmagomedov (27-0 MMA, 11-0 UFC) vs. Conor McGregor (21-4 MMA, 9-2 UFC), that the event was trending to do more than 2 million buys. He eventually upped his figure all the way to 3 million – based on those pre-fight “trending” projections.
Today, White told TMZ Sports the card didn’t do the 3 million he hoped for – but did do “way over 2 million.”
“The pay-per-view numbers are starting to roll in, so I’m in a much better mood than I was on Saturday,” White said. “We didn’t do 3 million. But it’s so hard to crack 2 million in (combat sports). Even (Mike) Tyson-(Evander) Holyfield was at like 1.995 (million). Things like that didn’t crack 2 million. We’re way over 2 million, so I’m happy.”
The UFC doesn’t make its final pay-per-view figures public and never has. But it widely is believed the UFC 202 card, which featured McGregor in a rematch with Nate Diaz, did 1.6 million in August 2016, making it the record – apparently until this past Saturday.
At UFC 229, Nurmagomedov submitted McGregor in the fourth round to retain the lightweight title. But the story of the fight was the brawl that was touched off afterward when Nurmagomedov jumped the cage to go after one of McGregor’s teammates cageside.
UFC 229 took place Saturday at T-Mobile Arena in Las Vegas. The main card aired on pay-per-view following prelims on FS1 and UFC Fight Pass.
For complete coverage of UFC 229, check out the UFC Events section of the site.
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