Sources: UFC 251 generates around 1.3 million PPV buys, most since 2018 - The Athletic

UFC 251, Dana White’s much-anticipated first Fight Island card headlined by a welterweight title tilt between Kamaru Usman and Jorge Masvidal, generated around 1.3 million pay-per-view buys on ESPN+, multiple sources tell The Athletic.

UFC has hit the 1.3 million mark five other times, the most recent being UFC 229 — Khabib Nurmagemdov vs. Conor McGregor — which holds the UFC record for PPV buys with 2.4 million.

UFC 229 excluded, this is the company’s biggest PPV success since UFC 202 in August 2016, another matchup featuring the promotion’s marquee star, Conor McGregor fighting Nate Diaz in a rematch.

The Usman-Masvidal main event had just a week of promotion. Usman was scheduled to fight Gilbert Burns, but the Brazilian tested positive for COVID. Masvidal, a budding star, accepted the fight on just six days notice. Usman retained the welterweight belt, winning by unanimous decision. The card also saw Alexander Volkanovski...

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